Optimizing Communications Sent to New Undergraduate Students

Project Sponsors

• Kiely Fletcher, Vice Provost for Enrollment Management
• Rob Dixon, Interim Vice Chancellor and Vice Provost for Student Affairs

Project Team

• Rob Moranetz, Director of Communications and Marketing Technology
• Shannon Dwyer, Office of Student Systems Services, Director
• Luis Duarte, Executive Director, LARES
• Joseph Fields, Associate Director, AAAN
• Marc Mobley, Director of New Student and Family Programs
• Justin Wier, Assistant Dean for Recruitment and Engagement, LAS
• Roxanne Padash, Director of Undergraduate Recruitment and Enrollment, BA
• Rachel Najdzin, Director for Student Affairs, AHS
• Sherri McGinnis, Associate Vice Chancellor, University Communications
• Jeff Terpstra, Associate Director of Housing Administration
• Vanesa Velazquez, Center for Student Involvement
• Matthew Almendras, President, Undergraduate Student Government
• Joshua Adkins, Graduate Assistant

Project Leads

• Maureen Woods, Executive Director of Strategic Recruitment and Outreach
• Nick Ardinger, Associate Director, Office for Advising Development

Project Objectives

A project that takes inventory of all of the communications new undergraduate students receive from variety of UIC offices/programs before the start of the 1^st term and into their first year. The goal would be to increase effectiveness and reduce confusion for the new students by optimizing the quantity and content of these communications. Key campus partners would gather information on communications after ITE and pathway to enrollment, as well as the first year of college. The group would map the timeline / nature of the communication sent to particular audiences (and the sub-populations) and explore feasibility and strategies for optimization. A similar project was done at MSU with interesting results.